It has taken me a long time to figure out what I think about Facebook, and I have read enough articles to make me yearn for a nice 20-page End User License Agreement. In this post I will respond to the Schrage article from my perspective as a human-centered designer, in the hopes of shining a light on why Facebook never seems to get it right.

For many people, Facebook represents the way they define their lives, and I mean that to be as profound as it sounds. Because of this, Facebook should seek to cultivate a better understanding of society and culture – Facebook as a social space in 2010 is a far cry from its origins in 2003′s Facemash. I may be wrong, but it seems that Facebook understands people and culture with all the nuance of a 19 year-old Mark Zuckerberg illegally accessing student information and photos in order to evaluate students based on if they were “good-looking.”

I don’t mean to suggest that Mark or Facebook haven’t matured since then, but I do think that Schrage’s response conveys a Facebook that doesn’t acknowledge its social and civic responsibility. It is absolutely true that Facebook has created a social space that adds a lot of value to people lives, but it is clear that the service and company still have a lot of growing up to do. One might make the case that Facebook has no responsibility to “do the right thing,” however that is not the message that Schrage delivered. Not to mention that a non-attempt to do the “right thing” is essentially a conscious choice to do the wrong thing.

I think the first step is to stop assuming so many things about people based on “user data” and “user activity.” It is good that they care about their users, but they seem to only see them as “users of Facebook” instead of individual people. No amount of digital data in the world will tell you why someone “liked” something, it will only tell you that they clicked a button. No amount of options, drop-down menus, or “Facebook Site Governance Pages” will provide the transparency and user-centeredness that Schrage claims to have.

Here are a few suggestions that I think would work, although this is hardly an all-encompassing solution. They should 1) bring in some designers who are trained in real empathic research methods (not just developers and graphic designers), 2) allow them to carry out qualitative and quantitative research about users, culture, and society, and 3) actually incorporate the findings about what people as a culture (not just users) care about into a long-term plan to make Facebook a social space that enhances our lives instead of complicating them.

“Some people read books, some write or share their experience or thoughts on blogs or by simply reading some famous author’s blogs to upgrade their knowledge. Share your most preferred blogs or books to improve and update latest trends on User experience.”

This is a common question to find on LinkedIn or on forums like IXDA. However, I typically find that these are the wrong kind of questions to ask, especially since the question is concerned with “the latest trends.” Also, responders almost always view user experience or interaction design as web design, software usability, or graphic design (a dilemma that isn’t likely to go away anytime soon). Indeed it does include these things, but I feel to do it well one must take a broader perspective of what it means to design technology. In any case, I thought my response to this question was decent, so I decided to re-work it here.

I am about to graduate with a master’s degree in HCI/d from Indiana University, and from what I have learned during my education, work, and research is that the key is to first define what you mean by “experience” and “design.” Admittedly this is a bit biased by my education, but without evaluating how you are defining these two words, it is easy to be at the whim of whatever flavor of design that IXDA or boxesandarrows is tossing around at the moment. There is a lot to read or listen to with regards to both of these concepts, and the definitions of the two could fit on a spectrum with “build a GUI interface in Photoshop” on one end, and “understand the fundamental components of what it means to be a human being” on the other.

For me, I view experience as holistic, all encompassing of culture, language, and people. Design I view both something fundamental to being human, as well as a way of approaching complex problems. It is something that when understood can be a powerful tool for creating meaningful works.

To be a good interaction designer, you need to be able to navigate multiple perspectives, and walk the philosophical line between natural science and social science. And it isn’t easy. If I have to point out some people to read, then Jon Kolko’s Thoughts on Interaction Design, Bill Buxton, and Elizabeth Churchill are a few good reads for a rounded intro to interaction design. Erik Stolterman and Elliot Eisner are perhaps my favorites for design in general. For understanding experience, I recommend Heideggar, Gadamer, and McCarthy & Wright.

But ultimately, it isn’t the reading or the fancy philosophy talk that leads to understanding. Reading can help us to fine-tune our perspectives and the lenses that we see through. It is up to us to put our knowledge to practical use, because only in doing do we truly start to understand.

So how does someone improve or update their knowledge on user experience design? Read anything that blows your hair back, but don’t think that you can passively take it in and “gain” the knowledge you need. Start with yourself. Learn to think beyond yourself, don’t be at the whim of trends, and be humble. Then get out there, practice designing, and be reflective about it.