This is sort of a continuation of the previous post about designing to change behavior. I am not really arguing one side or the other here, rather I am searching for some insights about design. To that end I have chosen a few books to dive into this summer, among them the book Freakonomics. One of the main themes of the book is about how we are creatures of incentive. Most people think only of business and marketing when they hear the word incentive, but Freakonomics speaks more about psychological and social motivations. Continue reading »
Jun 202009
Jun 122009
I have read a lot of articles that specifically say a designer’s job is to change behavior. Perhaps I am but a naive designer, but I don’t know if I buy into that statement. I have been thinking a lot about it, and I had a fellow student ask me why I thought this. Here is my response to him: Continue reading »
