Footsies iPhone Application

Footsies is an iPhone application designed with Weight Watchers members in mind. Exercise is an integral part of the Weight Watchers program, however our research found that it is the most often neglected aspect due to a high barrier of entry. Additionally, members stress the need for constant community and networking to stay motivated in the program. Footsies helps members begin and maintain a walking routine by using themes of community and discovery.

We created an architecture for supporting community and discovery using the iPhone's GPS, camera, voice recording, and iTunes capabilities. Weight Watchers members can choose from suggested or shared routes, and can create and discover user-generated points-of-interests on these routes. Since the content within the community constantly changes and updates, members are provided with an ever-changing environment. This was especially important since one of our personas was a woman who would have to walk the same routes over and over.