Hanapin Blog Redesign

For this project we worked with Hanapin Marketing to help them to quickly come up with concepts to increase readership and business through a redesign of their company blogs. Since they are in the SEO and PPC business, it was important to focus on delivering content in a way that appeals to readers and simultaneously position the company as a place for advice and consultation.

Using interviews and group critique with the client we came away with a rich set of information. We took this information and quickly created a whiteboard affinity diagram that led to concept focus areas to sketch around. Working with the client through sketches and low-fidelity mockups, we iterated upon the design to develop a new information architecture as well as content layout. The client has implemented the new design, which can be seen at ppchero.com.